Beer Commercial

I found this ad for Heineken beer that offends some women. It is definitely weird, but is it sexist?

http://www.youtube.com/watch?v=l-NfrBgYIEQ

I know that it is easy to call out beer companies for being sexist. That is why I chose to examine this one which is a little different in it's use of a female cyborg. Some people would think that this alone is what makes it sexist. This is the use of a manufactured representation of what the perfect women should be- skinny, wearing few clothes, and the ability to carry a draught keg in her womb! Surely, this is every man's dream! She also comes with the tools to open it up and then serve you. Even better, she then clones herself somehow into two new versions of herself, therefore fulfillng every man's fantasy of multiple women at the same time. Right? Notice that she never speaks a word throughout.

OK, so at first I thought that maybe this wasn't too sexist and that people were being nit-picky. But now that I have wrote out the script for the commercial myself, I realize that it is pretty awful. Turns out that beer companies are coming up with new ways to be sexist other than just showing the world girls in wet t-shirts. Great.