Um, maybe a little bit?
There was an article in the Huffington Post recently about how men and women are represented in the Ipad commercials. Apparently, men are shown using their new toy for reading the New York Times or the Wall Street Journal. Women, on the other hand, apparently prefer to use their Ipad to read tissue-worthy tales by Nicholas Sparks, or to work on their scrapbooking. So, basically, men spend their time with serious publications while women partake in frivolous enjoyment. Well, yeah- this is a little sexist!
I wonder how Apple came up with the idea for these ads. I don't picture this company as one that just throws ideas around and picks the best one at the end of the night. Don't you think that they would have done a little research first? Are they playing to a specific demographic that they believe will have the means to purchase the new Ipad?
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